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Back Where We Started: The Camera Industry Is Again a Bit-Part Player
Nov 26, 2021 | PetaPixel
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Remember those heady days of 2010? The release of the iPhone 4 and iPad, the New Orleans Saints won Superbowl XLIV, Iron Man 2 hit the cinemas, Eminem released Recovery, and Biden was Vice-President. It was also the year when camera shipments peaked at over 120 million units. How did the industry become the bit-part player it now is, shifting 9 million units just ten short years later?

In terms of shipments and sales, 2020 really was a year to forget for the camera industry – annus horribilis – where it hit new depths that no one thought possible during those highs of 2010. Going from CIPA data of manufacturer shipments, we can see that 2010 just pushed out 2008 as the year to celebrate the fortunes of the camera with an inexorable rise from its base in 1999.

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