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The new top job at McDonald's, Under Armour, CVS that's all about the customer 
Nov 28, 2021 | CNBC
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Along with supply chain issues, the rising cost of raw materials and other lingering business challenges stemming from the pandemic, a big focus in the C-suites of many of the world's largest corporations has been the creation of a new executive rank: Chief Customer Officer.

Over the past few quarters, companies across the economic spectrum — from McDonald's, CVS Health, Under Armour and Walgreens to wholesale grocer United Natural Foods — have added the top job to help the boardroom better stay in touch with a rapidly changing landscape of the consumer.

Pre-pandemic, customer happiness was often tracked across talking-points lists from various internal teams passed up to the C-suite, but now it's being seen as critical to make one senior person responsible for influencing employees across the organization to become more tuned into customer wants.

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